I personally didn’t start asking to be paid until after I passed 10,000 followers. It really depends on the influencer’s preferences. I’m 100% self-employed and never want to retire. One Instagram friend asked me if she should charge a company for doing Instagram stories for an event during Seattle. I can access these notes from both my laptop and phone, so whenever a thought, idea or quote comes my way, I immediately write it down. Does the brand want a whole blog post? The difference between being a BRAND AMBASSADOR v.s. It’s an effective way to grow your brand, connect with your exact customer and make sales. The video trend on Instagram is huge right now. They should be short, sweet and to the point. Meet Kat Gaskin, the solopreneur behind the Salty Pineapple shop and the famous Content Planner. Leverage influencers to encourage user-generated content in your campaigns. In the note, there are 2 sections called ‘To Post’ and ‘Posted’. Your first step should be to understand the brands specific need, wants, and asks. So, make sure that your brand is on-brand with their brand before reaching out. Grab my list of … Working with brands on Instagram without a blog. Here are a few examples of my original work on both Instagram and my blog: Behind the Scenes of the Perfect Instagram Post | Instagram & Blog Post, Thousand Steps Beach | Instagram Post 1 & Instagram Post 2, I actually have never partnered with a swimsuit company, so this is probably what I would send over! Love this. Hi hi! Wondering the best way to contact a company? Sponsored Posts For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. I have a notes on my iPhone (Android users can user Evernote) called ‘Captions’ and each account has its own note. Once I edit a batch of photos, I’ll transfer them from my laptop to my phone using Airdrop and file them into their respective ‘To Post’ folder. It is really helpful. You can also use Social Blue Book to figure out your rates. , Thanks for sharing, this is super helpful , Your email address will not be published. Thank you again! This post helped me a lot! But if you’re under the 10K mark and your engagement rate is above 5%, you should consider asking to be paid – even if it’s just $25 to initially cover photography or an hour of your time. Thanks Emma for this post! I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. I don’t know if that’s a weird question to ask HAHA. While other brands plan on using the photos to publish on traditional media (newspaper ads, fliers, etc.) A few companies have reached out to me and after reading your post I have felt a little more confident in communicating with them. You’re so excited that a brand finally reached out to you! If you are new: Welcome! They wouldn’t have reached out if they didn’t see something in you. I mean… how to say to them, like ” Thank but I charge for the collaboration”? Some brands may ask for the photos you take and produce to repost on their Instagram page. Hi Emma I wanted to thank you for writing this post! These templates can help in quickly marketing your brand on Instagram. For instance, a brand's Instagram account can significantly increase their followers due to an influencer's actions. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). Thanks! I run 3 very different accounts, which all generate income for me. I prefer to see my entire month at-a-glance to easily fill in my days. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. My content plan is a guide that I constantly tweak, sometimes even months ahead of time. I keep it short. This can create a lasting impression of your brand on Instagram. Thank you so much for sharing this girl. I live a laptop lifestyle and run 2 eCommerce businesses while feeding my tropical wanderlust. Enjoy! I have a fairly new blog and instagram. We are going to get into details in this interview. Furthermore, your account needs a strategy, so get planning. Part 2: Tips & Tricks for Writing an Excellent Influencer Collaboration Email This was so helpful thank you for sharing!! Either I slide in the DMs, send a quick email or both! In terms of a content plan, I’m SO glad you asked! Your first step should be to understand the brands specific need, wants, and asks. Influencer marketing is a trending topic in content marketing. I always love your advice! When a brand reaches out about a possible collaboration, I always send them a few examples of my previous collaborations to give them some ideas on how I can support them. Post loop giveaway at 2pm ET). You should ask the brand how many social media posts they want. By continuing to use our website, you consent to the use of these cookies. +400,000 Instagrammers are already using Preview App to edit, plan & schedule their feed. After 3 years of learning the ins and outs of content marketing, this is my planning process: First and foremost, I write everything down in The Content Planner, a physical planner for your blog and social media content. My name is Kat Gaskin (@katgaskin) and by trade I’m a graphic designer turned content creator and solopreneur. You should ask the brand how many social media posts they want. Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! Personally, I’m balancing grad school, a full time job, and blogging with real life. When a brand reaches out to you, that means they see value you in who you are and your work. I learned alot! Should i pay for the shipping or not? If I’m travelling, I shoot as much as possible to build a photo library for when I’m back home in Toronto. If the brand refuses to pay or says they don’t have the budget to support the influencer campaign, you can either pass up the opportunity OR ask the brand how you can both co-promote each other on Instagram, Instagram stories, or other social media channels. So when a brand reaches out, please don’t be afraid to ask for payment! THANK YOU. If you have a business or brand, you can’t afford not to be on Instagram. Say you do. Biggini Shoot • Collaborating with brand ambassador of Maharani Beer from Indore • Also, Pravesh Rana deserves an applause here! Hi there, we use cookies to give you the best experience on our website and to help us improve our service. Thank you for sharing!! How to promote your shop using Instagram? © Preview App Pty Ltd, 2016 - Present | Terms of Service | Privacy Policy | FAQ | Contact us. If you haven't tried it, you're missing out. This way, they HAVE to answer. How to use Instagram to sell? Behind the Feed is an interview series featuring amazing Preview app users. They ideally point to a common topic of discussion and push the influencer to get on a call with you. The best way I’ve found to do this is on Twitter and Instagram. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. So don’t feel pressured to ask all these questions in the initial email! Depending on how they plan to use the content, I would adjust my rates. If you haven’t done any collaborations before, don’t stress! I hope this blog post helps you and others of you out there landing your first brand collaborations! I don’t schedule my feed through an app because I like to keep things fairly flexible. You can send your original work. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. It's important to find someone you want to … When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. What a nice post dear! The brand agrees to repost me on their Instagram or Instagram stories or other digital channels. Find a blogger or brand influencer you want to work with. Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. Brands have the budget to pay you for your work. We are a community of over 400,000 Instagram lovers. Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. I am confused. Maybe you and the brand can host a giveaway together? I still have a question, how to ask for paid collaboration? I had about 1,300 followers when I did my first collab. Another Instagram friend asked what she should do about a restaurant collaboration – her first one! It was with an incredible jewelry brand from Oahu, Tidepool Love. 30 Instagram Direct Message Templates That Convert. This has been super helpful . If you have a business or brand, you can’t afford not to be on Instagram. Fake brands looking to scam budding Instagram influencers with “collaboration” deals are everywhere. If the account content strategy is effective, these followers will become customers, likely within a short period of time. Brands know that influencer marketing works, and that Instagram is the best place for it. An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. Or was it a local boutique? I had no idea when and how to start charging. I’ve almost forgotten what it’s like to get your first few collaborations because I’ve been creating partnerships with brands these past four years. So we should expect to see a lot more of influencer collaborations in the coming months. This is THE BEST and MOST HELPFUL post I have read concerning blogging thus far. I appreciate it . Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. Don’t just paste a boring template that has no personality. However, the process of the collaboration is a challenging part. In fact, last year The Content Planner account only had 3,000 followers. These past month, I’ve had 3 wonderful ladies ask me about what to do about their first brand collaborations. Then in my response, I go in for the kill and ask if they want to collab. Look for brands on a similar playing field in terms of size and reach, and develop plans that are a clear win-win. How do we find this person? Giveaways are a great source of user-generated content which prove to be very useful for brands. Start out by finding out their goals and what they want from a collaboration and then go from there! I shoot and edit a bunch of photos all at once at least every 2 weeks. I screenshot, then put them into a folder on my phone called ‘To Post’. Such great information, this really helped me to determine if I want to do it. If you’re looking for a resource to help you determine how much to be paid, you can use the Influencer Marketing Hub Money Calculator. Videos are great for engagement and showcasing your product. I decided to switch my Instagram from a private account to a public account. Some brands want to drive reach while others want to drive followers to their site. For instance, if a brand wants to drive engagement to their page, what can you offer to send your followers over to their Instagram page? Kat is using Instagram to grow her brand and businesses. You’ll hear ‘No’ more than ‘Yes’, but the ones who do say ‘Yes’ will most likely be happy to work together. And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. Very helpful. It really helps, I just got asked for a first partnership on instagram and I really didn’t know what to ask them! 4 Things Brands Look for in a Blogger Collaboration, 10 Everyday Tips You Can Use to Grow Your Instagram. Message the brand on Instagram and mention that you’d like to get in touch regarding a possible collaboration–the social contact is often on the PR team, but if not, they will definitely have the email address of the right person to get ahold of. Here are a few examples of previous Instagram Collaborations: Mother’s Day Instagram Campaign with Bartells | Instagram Post 1, Instagram Post 2, Modeling for Julep Beauty | Instagram Video, Rocket Dog Footwear @ Coachella | Instagram Post. Send a tweet or a direct message to the brand letting them know you’d like to collaborate and ask for the best contact name and email. Regardless of who the brand or company is, don’t feel like you need to immediately agree to the collaboration. In The Content Planner, I schedule time for content creation according to my business needs. How to plan your Instagram feed like a pro? A food influencer's recommendation can have a definitive effect. We will briefly mention when and to whom you need to send this or that template. So thank you ladies for asking me for guidance! Click the link in bio! In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. The Benefits of Collaboration Should Go Both Ways: When the balance of a relationship is skewed, perhaps by one brand getting far more from the deal than the other, the enthusiasm and interest in the engagement can suffer. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. When it comes to Instagram DMs, you can be more casual with them. Yes i have a similar question, A brand recently reached out to me and asked for a promotion but the problem is i have to pay for the shipping. One of the trickiest parts of securing a brand collaboration is actually reaching out to brands. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. I got my first brand collaboration email and I had no clue how to go about it. Extremely helpful! As a planner addict, content creator and online business owner, planning my content is an absolute MUST. Plan your content, post it to Instagram and see the profits roll in! For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. 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